Mostly rustic and always handmade, craft goods for around the house. Blue Highway Studio’s in house artists and designers create everything from stone lithographs to laser engraved drink coasters. All products are designed and produced in-house allowing the studio to have full control of their products always putting quality first.
DELIVERABLES
BRAND IDENTITY
DIRECTION
PHOTOGRAPHY
PRODUCT DEVELOPMENT
PROCESS
Tasked with creating a brand that reimagines driving down a winding stretch of highway through the Bluegrass State. I worked to create a responsive logo system that would work across multiple platforms all while maintaining the feel of the brands Kentucky roots.
